Title

Revenue Management Outsourcing: A Hybrid Model Of Transaction Cost Economics And Organizational Capability

Keywords

operations; organizational capability; outsourcing; revenue management; strategic management; transaction cost economics

Abstract

Hotel revenue management is an activity domain that is uniquely technical, complex, and dynamic, and as such, it is often outsourced. This study explores the motivation of hotels to outsource their revenue management function to an outside entity. The major theoretical contribution is in being first to suggest, and empirically test, the notion that in complex environments, such as revenue management, the firm’s capabilities are moderating the impact of assets specificity on managers’ inclination to outsource. From a practical perspective, this study is the first to empirically explore the contextual determinants of the decision to outsource in the hotel-specific domain of revenue management.

Publication Date

5-1-2018

Publication Title

Cornell Hospitality Quarterly

Volume

59

Issue

2

Number of Pages

112-124

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1177/1938965517730318

Socpus ID

85042102719 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/85042102719

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