A Preliminary Analysis Of Tyler Perry’S ‘House Of Payne’ And ‘Meet The Browns’: Effect On The Black Identity, African Americans’ Frequency Of Exposure, Perception Of Accuracy And Affective Evaluation

Keywords

African American socialization; black identity; black media; House of Payne; Meet the Browns; Tyler Perry

Abstract

A survey method was applied to a sample of 145 self-identified African American members of four predominantly African American churches to assess the influence of Tyler Perry’s House of Payne and Meet the Browns television shows on their racial identity and how they perceived and evaluated the shows. Results indicate that (1) particular socioeconomic factors, more specifically education attainment, may negatively influence exposure to House of Payne and Meet the Browns, 2) religiosity may account for viewers’ exposure more to House of Payne than to Meet the Browns, 3) House of Payne may have a more significant influence on viewers” black identity than Meet the Browns, 4) Frequency of exposure, income, and education may predict affective evaluation and perceived accuracy of both House of Payne and Meet the Browns, and 5) House of Payne may be considered a more accurate and positive reflection of the black group experience than Meet the Browns.

Publication Date

11-1-2018

Publication Title

Journal of Creative Communications

Volume

13

Issue

3

Number of Pages

212-231

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1177/0973258618803465

Socpus ID

85055416115 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/85055416115

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