Being Mindful In Digital Initiatives
Abstract
Digitization enables firms to create greater economic value and also creates greater value for consumers. However, there are many examples of failed digital investments caused by firms taking an uncritical view of the alluring benefits of digitization. By applying basic economic concepts (including Reservation Price and Value Appropriation), we identify the conditions under which firms implement robust digital initiatives but don't effectively create or appropriate economic value. To avoid such situations, managers must mindfully assess sociotechnical, strategic and risk aspects when embarking on digital initiatives.
Publication Date
1-1-2018
Publication Title
MIS Quarterly Executive
Volume
17
Issue
3
Number of Pages
223-236
Document Type
Article
Personal Identifier
scopus
Copyright Status
Unknown
Socpus ID
85053506269 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/85053506269
STARS Citation
Grover, Varun; Kohli, Rajiv; and Ramanlal, Pradipkumar, "Being Mindful In Digital Initiatives" (2018). Scopus Export 2015-2019. 9172.
https://stars.library.ucf.edu/scopus2015/9172