Let’S Perform And Paint! The Role Of Creative Mediums In Enhancing Management Research Representation

Keywords

communication; creativity; innovation

Abstract

The limited reach of management research results in missed opportunities to support the decision-making processes of business professionals and policy makers. To strengthen the impact of management research and overcome barriers posed by text-heavy representation, we advocate for the use of creative mediums (e.g., collage, film, poetry) to showcase the product of an inquiry, either alone or as a supplement to traditional reporting. We provide a rationale for how these mediums trigger interest, foster a multisensory experience, convey complex meaning, and spark contemporary, inclusive dialogues. Each of the four rationales is discussed by showing an example of previous use, and explaining how the respective barrier to research representation is overcome. We finally offer recommendations for how management researchers can employ creative mediums to enhance the fertility of their work.

Publication Date

7-1-2018

Publication Title

Journal of Management Inquiry

Volume

27

Issue

3

Number of Pages

301-308

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1177/1056492618760723

Socpus ID

85044468513 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/85044468513

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