Marketing Istanbul As A Culinary Destination

Keywords

Culinary; Destination marketing; Food; Istanbul; Tourism; Turkey

Abstract

This study investigates whether and how Istanbul, Turkey is marketed and promoted as a culinary destination. Based on a critical literature review, a research framework was developed, and official brochures and websites for Istanbul, Turkey, were content-analyzed. The research findings suggest that although Istanbul has rich culinary resources and offers many domestic and international cuisines, the city is not well marketed and promoted as a culinary destination. This is one of the first studies discussing how far a leading urban destination in a developing country is not successfully marketed and promoted as a culinary destination. Based on the research findings, this study offers specific theoretical and practical implications on how Istanbul and similar destinations can better utilize their unique culinary resources.

Publication Date

9-1-2018

Publication Title

Journal of Destination Marketing and Management

Volume

9

Number of Pages

340-346

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1016/j.jdmm.2018.03.008

Socpus ID

85045465647 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/85045465647

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