From Farmland To City-Land: Dissecting Leisure Travel Experience Of Chinese Urban Re-Settlers

Keywords

Activity; China; Destination experience; Farmers; Motivation; Resettlement

Abstract

This study brings attention to a neglected traveler segment, i.e. the rural-to-urban resettlers. Using a mixed-methods approach, the study examines important elements of their leisure travel experience, including destination activity participation, leisure travel motivations, motivation-activity linkages, and sense making of travel in relation to life changes. The unique psychological and behavioral characteristics of this traveler segment are thereby revealed. The findings are discussed in relation to life transitions and lifestyle changes caused by displacement and resettlement. As an initial report of Chinese urban resettled farmers’ destination experiences, this study has conceptual, practical, and policy-related implications.

Publication Date

6-1-2018

Publication Title

Journal of Destination Marketing and Management

Volume

8

Number of Pages

61-73

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1016/j.jdmm.2016.12.002

Socpus ID

85009291606 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/85009291606

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