The Impact Of Sold-Out Information On Tourist Choice Decisions

Keywords

Consumer behavior; phantom decoy; sold-out information; tourism marketing; tourist choice decision

Abstract

Travelers encounter sold-out situations when purchasing a vacation package during peak season. However, the influence of sold-out information has drawn little attention in tourism research. This study aims to understand the influences of sold-out products on travelers’ purchase intentions and final choices. To fulfill the research objective, 526 samples were collected by the online marketing firm in the United States. Results suggested that presenting information about sold-out products increases purchase intention toward a target product similar to the sold-out product, regardless of prior experience with a destination. Further discussions are provided in the main body of paper.

Publication Date

6-13-2018

Publication Title

Journal of Travel and Tourism Marketing

Volume

35

Issue

5

Number of Pages

622-632

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/10548408.2017.1401030

Socpus ID

85034256111 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/85034256111

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