Memorable Boat Show Experiences: Examining the Mechanisms of Value and Mianzi from the Perspective of High-end Chinese Attendees

Keywords

Exhibition; hedonic value; high-end Chinese attendees; Memorable experiences; mianzi; utilitarian value

Abstract

This study proposes an integrative framework to describe the relationships between memorable boat show experiences, perceived value (utilitarian and hedonic), mianzi (desire to gain and fear of losing), and loyalty intention. A paper questionnaire administrated at a boat show in Xiamen, China. The results of the study indicate that boat shows experience dimensions positively affect the mechanisms of value and mianzi while physiography only positively influences perceived utilitarian value and hedonic value. In addition, quality of service negatively affects fear of losing mianzi. This study further reveals that exhibition activity contributes to the desire to gain mianzi, and then loyalty intention. The findings advance understanding of an emerging market and offer managerial implications for boat show experience marketing and management.

Publication Date

7-1-2021

Original Citation

Fu, X., Lin, B., Wang, Y.-C., & Sun, Y. (2021). Memorable Boat Show Experiences: Examining the Mechanisms of Value and Mianzi from the Perspective of High-end Chinese Attendees. Journal of China Tourism Research, 17(3), 415–436. https://doi.org/10.1080/19388160.2020.1784344

Document Type

Paper

Language

English

Source Title

Journal of China Tourism Research

Volume

17

Issue

3

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

This document is currently not available for download.

View via DOI


Share

COinS