Social Representations of Space Travel: Modeling the Antecedents and Outcomes

Keywords

MTurk; PLS; social representations; space tourism; space travel; SpaceX

Abstract

Using Social Representations Theory, the current study modeled different information sources, "anchoring" of space travel, "objectification" of space travel and their influences on attitude towards, support for, and attractiveness of space travel using data from 474 respondents. PLS‐SEM revealed that negative anchors related to space travel influence negative attitude while the objectification of SpaceX, Virgin Galactic, and Tesla influence the positive attitudes. Organizations with an interest in space tourism need to use scientific knowledge and scientists, documentary broadcasts, and serious news media for broadening their appeal, as more tangible scientific messages derive the higher response and impact.

Publication Date

7-1-2021

Original Citation

Tasci, A. D. A., Fyall, A. D., & Fu, X. (2021). Social representations of space travel: Modeling the antecedents and outcomes. International Journal of Tourism Research, 23(4), 611–635. https://doi.org/10.1002/jtr.2430

Document Type

Paper

Language

English

Source Title

International Journal of Tourism Research

Volume

23

Issue

4

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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