Exploring the Links Among Corporate Social Responsibility, Reputation, and Performance From a Multi-Dimensional Perspective

Keywords

Corporate social responsibility; Financial performance; Hotel industry; Non-financial performance; Reputation

Abstract

This study examines the links among corporate social responsibility (CSR), reputation, and performance in hotel companies from a multidimensional perspective. Data were collected from 322 hotels in China and partial least squares equation modelling (PLS-SEM) was employed for a causal-predictive analysis. Study results reveal that CSR practices influence hotel reputation as seen from both international and local perspectives. CSR and reputation influence performance dimensions (accounting-based performance, market-based performance, and non-financial performance) differently. The research findings offer specific theoretical and practical implications for hotel managers.

Publication Date

10-1-2021

Original Citation

González-Rodríguez, M. R., Díaz-Fernández, M. C., Shi, F., & Okumus, F. (2021). Exploring the links among corporate social responsibility, reputation, and performance from a multi-dimensional perspective. International Journal of Hospitality Management, 99, N.PAG. https://doi.org/10.1016/j.ijhm.2021.103079

Document Type

Paper

Language

English

Source Title

International Journal of Hospitality Management

Volume

99

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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