Coopetition Strategies for Competitive Intelligence Practices-Evidence from Full-Service Hotels

Keywords

Competitive intelligence; Coopetition strategy; Hotel industry; Integrated intelligence

Abstract

Our study investigates how coopetition strategies can influence hotels' competitive intelligence (CI) practices to achieve a stronger competitive advantage. In-depth interviews were conducted with 39 hoteliers from 22 hotel groups in Hong Kong. Participating hotels employed different kinds of CI activities, though they were unaware of this concept. In particular, internal customer intelligence was added to integrated intelligence to better describe CI in the service sector. Still, investing in CI can be expensive and time-consuming since it requires hoteliers to align all insights from their respective intelligence pools toward building a holistic understanding of the results. We propose coopetition as a strategic approach allowing hotels to construct collective actions around CI without losing individual competitiveness. Actual coopetition in CI was only found between sister properties. Hence, we propose a coopetition model in which hotels can collaborate and compete in CI at an inter-organizational level via focusing on sharing open-source information and knowledge.

Publication Date

10-1-2021

Original Citation

Köseoglu, M. A., Yick, M. Y. Y., & Okumus, F. (2021). Coopetition strategies for competitive intelligence practices-evidence from full-service hotels. International Journal of Hospitality Management, 99, N.PAG. https://doi.org/10.1016/j.ijhm.2021.103049

Document Type

Paper

Language

English

Source Title

International Journal of Hospitality Management

Volume

99

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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