Place-Oriented or People-Oriented Concepts for Destination Loyalty: Destination Image and Place Attachment versus Perceived Distances and Emotional Solidarity

Keywords

cultural distance; destination image; destination loyalty; emotional solidarity; place attachment; social distance

Abstract

Many studies have modeled several different concepts to explain destination loyalty; however, none have integrated place-oriented (e.g., destination image, place attachment) and people-oriented concepts (e.g., cultural distance, social distance, and emotional solidarity) for their relative influences on loyalty. The current study tested the influence of destination image (place-oriented) and perceived distances (people-oriented) as antecedents of place attachment (place-oriented) and emotional solidarity (people-oriented) for their relative influences on destination loyalty. Survey data collected from both domestic (n =260) and international (n =250) visitors to a city in Turkey, Antalya, revealed that place-oriented concepts (cognitive and affective destination images and place attachment) are better predictors of destination loyalty than people-oriented concepts (cultural distance, social distance, and emotional solidarity). Together, they explain about half of the variance in destination loyalty, 42% in past loyalty and 60% in future loyalty.

Publication Date

2-1-2022

Original Citation

Tasci, A. D. A., Uslu, A., Stylidis, D., & Woosnam, K. M. (2022). Place-Oriented or People-Oriented Concepts for Destination Loyalty: Destination Image and Place Attachment versus Perceived Distances and Emotional Solidarity. Journal of Travel Research, 61(2), 430–453. https://doi.org/10.1177/0047287520982377

Document Type

Paper

Language

English

Source Title

Journal of Travel Research

Volume

61

Issue

2

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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