Keywords
Attitudes; COVID-19; tourism; virtual experience; virtual reality; VR
Abstract
Virtual reality has become a more common phenomenon in both destination marketing and on-site experience. The recent challenges such as overtourism and the COVID-19 pandemic have created a pressing need to examine virtual tourism as an alternative to traditional travel. This conceptual article aims at clarifying virtual experience in tourism, discussing the main antecedents and outcomes of virtual experience, and proposing a conceptual model of virtual tourism experience. The review of the literature revealed that virtual experience in tourism is influenced by factors related to information, quality, technology acceptance, and affective involvement and has significant effects on tourists' attitudes and behavioral intentions. This paper contributes to knowledge and practice by classifying the main groups of factors influencing virtual tourism experience, introducing the conceptual model, discussing opportunities for future research, and providing recommendations for tourism practitioners.
Publication Date
3-1-2022
Original Citation
Godovykh, M., Baker, C., & Fyall, A. (2022). VR in Tourism: A New Call for Virtual Tourism Experience amid and after the COVID-19 Pandemic. Tourism & Hospitality (2673-5768), 3(1), 265–275. https://doi.org/10.3390/tourhosp3010018
Document Type
Paper
Language
English
Source Title
Tourism and Hospitality
Volume
3
Issue
1
Copyright Status
Author retained
Publication Version
Post-print
Rights
This work is licensed under a Creative Commons Attribution 4.0 International License.
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Godovykh, Maksim; Baker, Carissa; and Fyall, Alan, "VR in Tourism: A New Call for Virtual Tourism Experience amid and after the COVID-19 Pandemic" (2022). Faculty Scholarship and Creative Works. 1076.
https://stars.library.ucf.edu/ucfscholar/1076