Keywords
Authenticity; food and wine festivals; Food tourism; place attachment; sense of community
Abstract
The present study explored the effects of various food and wine festival experience elements (e.g. authenticity, entertainment, and spending time with others) on visitors' sense of community, identification, and place attachment. The authors conducted survey research with 304 former visitors to food festivals. Data were analyzed using partial least square – structural equation modeling. Results revealed that food and wine festival experience elements (e.g. authenticity, entertainment, and spending time with friends and family) positively influenced visitors' sense of community, identification with the event, and attachment to the hosting destination. Significant findings relating to the mediating effect of sense of community were also disclosed throughout this study. The present research exposes some of the expectations held by visitors to food and wine festivals. Furthermore, this study contributes to the literature by exposing the role of community and customer interactions in creating the overall food and beverage experience and forming a destination's image.
Publication Date
7-2022
Original Citation
Lefrid, M., & Torres, E. N. (2022). Hungry for food and community: A study of visitors to food and wine festivals. Journal of Vacation Marketing, 28(3), 366–384. https://doi.org/10.1177/13567667211060568
Document Type
Paper
Language
English
Source Title
Journal of Vacation Marketing
Volume
28
Issue
3
Copyright Status
Author retained
Publication Version
Publisher's version
Rights
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Lefrid, Mohammed and Torres, Edwin N., "Hungry for Food and Community: A Study of Visitors to Food and Wine Festivals" (2022). Faculty Scholarship and Creative Works. 1130.
https://stars.library.ucf.edu/ucfscholar/1130