Employees' Helping Behavior Toward the Victims of Human Trafficking in the Lodging Industry

Keywords

Altruism; Extrinsic rewards; Intrinsic rewards

Abstract

Purpose: This study aims to examine the factors that influence hotel/motel employees' helping behavior toward the victims of human trafficking.

Design/methodology/approach: Using a survey-based quantitative method, this study examines and compares two models of helping behavior based on egoism and altruism theories to measure the helping tendencies of lodging employees toward victims of human trafficking.

Findings: The study results show that perceived intrinsic rewards of helping and empathy with the victims are the major antecedents of employees' likelihood to help the victims.

Research limitations/implications: The study contributed to the egoism school of thought and the Cost-Reward Model by showing that only perceived intrinsic rewards drive individuals' intention to help in risky covert situations, such as human trafficking, while perceived extrinsic rewards may demotivate people to help in these situations.

Originality/value: Previous studies overlooked the role of the lodging industry in human trafficking. This study focuses on service employees as potential helpers of the victims as they notice in hotels/motels.

Publication Date

6-2023

Document Type

Paper

Language

English

Source Title

International Journal of Contemporary Hospitality Management

Volume

35

Issue

6

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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