What Drives Event Attendees' Intention to Continue Using Mobile Event Apps? The Role of App Attributes, Social Exchange and Social-Image

Keywords

Enjoyableness; Meetings; Mobile applications; Social image; Usefulness

Abstract

Purpose: This paper aims to examine factors affecting users' intention to continue using mobile event applications (MEA). The impacts of perceived usefulness, social exchange and perceived enjoyableness on users' intention to continue using MEA were tested. Further, the moderating role of social image in the proposed relationships was analyzed. Design/methodology/approach: Data were collected from 407 users of MEA. Structural equation modeling was used for hypotheses testing. Findings: The results indicated that perceived usefulness and social exchange positively influenced perceived enjoyableness and further users' intention to continue using MEA. Self-image had a moderating impact on the relationship between perceived enjoyableness and intention to continue using MEA. Originality/value: To the best of the authors' knowledge, this study is one of the first to systematically study mobile event apps and offers valuable implications for academicians, technology vendors and event planners.

Publication Date

7-2023

Original Citation

Wei, W., Ozturk, A. B., Fairley, J., & Hua, N. (2023). What drives event attendees’ intention to continue using mobile event apps? The role of app attributes, social exchange and social-image. Journal of Hospitality & Tourism Technology, 14(3), 476–489. https://doi.org/10.1108/JHTT-04-2022-0097

Document Type

Paper

Language

English

Source Title

Journal of Hospitality and Tourism Technology

Volume

14

Issue

3

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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