Understanding the Determinants of Intention to Stay at Medical Hotels: A Consumer Value Perspective

Keywords

convenience; Medical hotel; Patient hotel; Perceived benefits; Perceived risk; Perceived value

Abstract

This study proposed and tested a theoretical framework that investigated the impacts of perceived benefits (i.e., perceived convenience and potential for savings) and perceived risks (i.e., physical risk, psychological risk, and performance risk) on patients' perceived value of staying at medical hotels. In addition, the current study examined the influence of perceived value on patients' intention to stay at medical hotels. Structural equation modeling (SEM) was performed to test the study model by utilizing data comprised of 351 patients who stayed in a hospital overnight to receive a medical treatment. The results revealed that perceived convenience and potential for savings positively; performance risk and psychological risk negatively influenced perceived value. In addition, perceived value positively impacted intention to stay at medical hotels. The study findings offer valuable contributions to the hospitality, healthcare and medical tourism literature, and important practical implication for hotel and hospital operators.

Publication Date

7-2023

Original Citation

Chaulagain, S., Jahromi, M. F., Hua, N., & Wang, Y. (2023). Understanding the determinants of intention to stay at medical hotels: A customer value perspective. International Journal of Hospitality Management, 112, N.PAG. https://doi.org/10.1016/j.ijhm.2023.103464

Document Type

Paper

Language

English

Source Title

International Journal of Hospitality Management

Volume

112

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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