Seeing History Come to Life with Augmented Reality: The Museum Experience of Generation Z in Göbeklitepe

Keywords

Emotion; generation; generational theory; mental imagery theory; museum experience

Abstract

This study investigates whether AR innovations will positively contribute to the visiting intentions of young people. We collected data from 402 Gen Z participants in the museum at Göbeklitepe, one of the first human settlements in Turkey. Study results suggest that visual appeal and enjoyment affect AR technology and that enjoyment and escapism affect revisit intention. In addition, AR had a mediating effect between the enjoyment experience and RVI. There was no moderating effect of emotions between AR and revisit intention. Our findings expand the literature on offering museum experiences to Gen Z.

Publication Date

9-2023

Original Citation

Genc, V., Bilgihan, A., Gulertekin Genc, S., & Okumus, F. (2023). Seeing history come to life with augmented reality: the museum experience of generation Z in Göbeklitepe. Journal of Tourism & Cultural Change, 21(6), 657–676. https://doi.org/10.1080/14766825.2023.2213679

Document Type

Paper

Language

English

Source Title

Journal of Tourism and Cultural Change

Volume

21

Issue

6

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

This document is currently not available for download.

View via DOI


Share

COinS