The Impacts of Pandemic-Related Media Coverage on Workplace Ageism Among Younger Hospitality and Tourism Employees

Keywords

Aging anxiety; Intergenerational contact; Intergenerational tension; Media effects; Willingness to work with older people; Workplace ageism

Abstract

Purpose

This study aims to investigate the impacts of pandemic-related media coverage on younger hospitality and tourism employees’ ageist attitudes toward older people by applying the media priming theory and the terror management theory.

Design/methodology/approach

This study takes a mixed-method approach through an online survey. A total of 416 usable responses are collected from current US hospitality and tourism employees under 55 years. Qualitative data were analyzed using word cloud. Partial least squares structural equation modeling is then used to test the hypothesized model.

Findings

The study’s results show that younger employees' cognitive reaction negatively affects aging anxiety and intergenerational tension, which subsequently influence their willingness to work with older people. Negative media-induced emotions are positively associated with aging anxiety, whereas positive emotions exert no significant impact. Intergenerational contact frequency moderates the effect of intergenerational tension on younger employees’ willingness to work with older people.

Research limitations/implicationsThis study’s findings contribute to the hospitality and tourism workforce literature by considering the priming effects of media coverage on younger employees’ attitudes toward self-aging and the older group. This study also offers managerial insights on developing effective age-inclusion interventions to reduce workplace ageism in the post-pandemic era.

Originality/value

Existing hospitality and tourism studies on older workers are scant and largely descriptive. To the best of the authors’ knowledge, this study is the first study that assesses the effects of pandemic-related media coverage on workplace ageism toward older people among the current hospitality and tourism workforce.

Publication Date

10-2023

Original Citation

Zhong, Y. Y., Leung, X. Y., Sun, J., & Ng, B. P. (2023). The impacts of pandemic-related media coverage on workplace ageism among younger hospitality and tourism employees. International Journal of Contemporary Hospitality Management, 35(11), 3787–3806. https://doi.org/10.1108/IJCHM-11-2022-1351

Document Type

Paper

Language

English

Source Title

International Journal of Contemporary Hospitality Management

Volume

35

Issue

11

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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