Definition and Measurement of Wine Snobbery as an Empirical Concept

Keywords

Definition; measurement; scale development; Wine snob; wine snobbery

Abstract

Even though the word snob and its variations such as wine snob or wine snobbery have appeared in tourism and hospitality literature, wine snobbery has not been a well-defined or measured concept. This research note proposes a succinct definition along with a scale to measure wine snobbery. A concise wine snobbery scale was developed based on the keywords used to describe snob and snobbery in various sources related to the subject. The scale was then tested on a sample of 229 respondents from the US. The concise 6-item scale is intended to help researchers measure wine snobbery uniformly in different contexts and study populations for a common capture of wine snobbery.

Publication Date

12-1-2023

Original Citation

Tasci, A. D. A., & Back, R. M. (2023). Definition and measurement of wine snobbery as an empirical concept. Journal of Wine Research, 34(4), 291–297. https://doi.org/10.1080/09571264.2023.2276267.

Document Type

Paper

Language

English

Source Title

Journal of Wine Research

Volume

34

Issue

4

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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