Definition and Measurement of Wine Snobbery as an Empirical Concept
Keywords
Definition; measurement; scale development; Wine snob; wine snobbery
Abstract
Even though the word snob and its variations such as wine snob or wine snobbery have appeared in tourism and hospitality literature, wine snobbery has not been a well-defined or measured concept. This research note proposes a succinct definition along with a scale to measure wine snobbery. A concise wine snobbery scale was developed based on the keywords used to describe snob and snobbery in various sources related to the subject. The scale was then tested on a sample of 229 respondents from the US. The concise 6-item scale is intended to help researchers measure wine snobbery uniformly in different contexts and study populations for a common capture of wine snobbery.
Publication Date
12-1-2023
Original Citation
Tasci, A. D. A., & Back, R. M. (2023). Definition and measurement of wine snobbery as an empirical concept. Journal of Wine Research, 34(4), 291–297. https://doi.org/10.1080/09571264.2023.2276267.
Document Type
Paper
Language
English
Source Title
Journal of Wine Research
Volume
34
Issue
4
Copyright Status
Unknown
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Tasci, Asli D. A. and Back, Robin, "Definition and Measurement of Wine Snobbery as an Empirical Concept" (2023). Faculty Scholarship and Creative Works. 1258.
https://stars.library.ucf.edu/ucfscholar/1258
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