The Effects of Host Sincerity on Tourists' Perceived Destination Image

Keywords

affective image; behavioral intention; cognitive image; Host sincerity; tourist satisfaction

Abstract

This study aims to explore the effects of host sincerity on tourists' perceived destination image, satisfaction, and behavioral intentions. Data were collected via an on-site survey in China and analyzed using structural equation modeling analysis. The findings suggest that local hosts should show their sincerity toward tourists in tourist-host interactions to create a positive destination image and trigger positive behavioral intentions of tourists for sustainable development of the travel destination. Residents can be active partners and co-producers of destination branding. This study highlights interactions between tourists and local residents as important attributes of the destination experience.

Publication Date

12-1-2023

Original Citation

Wu, L., Taheri, B., Okumus, F., & Wang, S. (2024). The effects of host sincerity on tourists’ perceived destination image. Service Industries Journal, 44(1/2), 83–104. https://doi.org/10.1080/02642069.2021.2011861.

Document Type

Paper

Language

English

Source Title

Service Industries Journal

Volume

44

Issue

1 & 2

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

This document is currently not available for download.

View via DOI


Share

COinS
 

Accessibility Statement

This item was created or digitized prior to April 24, 2027, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.