The Effects of Host Sincerity on Tourists' Perceived Destination Image

Keywords

affective image; behavioral intention; cognitive image; Host sincerity; tourist satisfaction

Abstract

This study aims to explore the effects of host sincerity on tourists' perceived destination image, satisfaction, and behavioral intentions. Data were collected via an on-site survey in China and analyzed using structural equation modeling analysis. The findings suggest that local hosts should show their sincerity toward tourists in tourist-host interactions to create a positive destination image and trigger positive behavioral intentions of tourists for sustainable development of the travel destination. Residents can be active partners and co-producers of destination branding. This study highlights interactions between tourists and local residents as important attributes of the destination experience.

Publication Date

12-1-2023

Original Citation

Wu, L., Taheri, B., Okumus, F., & Wang, S. (2024). The effects of host sincerity on tourists’ perceived destination image. Service Industries Journal, 44(1/2), 83–104. https://doi.org/10.1080/02642069.2021.2011861.

Document Type

Paper

Language

English

Source Title

Service Industries Journal

Volume

44

Issue

1 & 2

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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