A Comparison of Motivators and Inhibitors for Association Meeting Attendance for Three Generational Cohorts

Keywords

associations, generation x, baby boomer meetings, motivators, inhibitors

Abstract

This study is the first to examine the similarities and differences in what motivates and inhibits meeting attendance within generational groups. Three generational cohorts were identified as the older Generation Xers, the younger Baby Boomers, and the older Baby Boomers. The members of four professional associations were surveyed. The results suggest that motivations and inhibitors to conference attendance by all three cohorts were relatively similar, contradicting some literature depicting specific differences between generations.

Publication Date

5-28-2009

Original Citation

Severt, K., Fjestul, J., Breiter, D. (2009). A comparison of motivators and inhibitors for association meeting attendance for three generational cohorts. Journal of Convention & Event Tourism. 10(2), 105-119.

Number of Pages

128-143

Document Type

Paper

Language

English

Source Title

Journal of Convention and Event Tourism

Volume

10

Issue

2

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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