Leveraging Psychological Characteristics to Influence Mobile Hotel Bookings During a Global Health Crisis
Keywords
health trust; Hotel mobile apps; personalization; psychological characteristics
Abstract
This study examined the factors that influence consumers' booking intentions when using hotel mobile apps during a global health crisis. Data were collected from 386 hotel mobile app users and analyzed using Smart PLS-SEM, which can handle smaller sample sizes and complex models. The results showed that the most influential factor in booking intentions was self-efficacy, followed by trust relating to consumer health. This study expands the study of mobile technology and mobile apps by evaluating the psychological insights from actual consumers using self-efficacy, personalization, perceived benefit, privacy risk, and trust relating to consumer health and their influence on booking intentions during a worldwide health crisis.
Publication Date
3-2024
Document Type
Paper
Source Title
International Journal of Hospitality and Tourism Administration
Volume
25
Issue
2
Copyright Status
Unknown
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Cobos, Liza M. and Shapoval, Valeriya, "Leveraging Psychological Characteristics to Influence Mobile Hotel Bookings During a Global Health Crisis" (2024). Faculty Scholarship and Creative Works. 1287.
https://stars.library.ucf.edu/ucfscholar/1287
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