A Confucian Analysis of Chinese Tourists' Motivations

Keywords

motivations, Confucianism, Chinese, grounded theory, East Asia

Abstract

Studies to date of Chinese tourists as new consumers in the travel marketplace have been largely framed in the context of Western theories. This study initiates a qualitative inquiry to develop a conceptual framework for understanding Chinese tourists’ motivations. The study is informed by Confucian doctrines and extant motivation theories, and substantiated by empirical findings from 79 in-depth interviews. Seen from the perspective of Confucianism, the framework illustrates that the motivations of Chinese tourists arise as a result of the gaps between the Way (the ideal end-state) and ways (the actual state). Tourism is a functional means to bridging multiple gaps perceived in inner as well as outer cultivation. Four conceptual themes are examined as propositions from the framework.

Publication Date

3-2-2015

Original Citation

Fu, X., Cai, L.A., & Lehto, X.Y. (2015). A Confucian analysis of Chinese tourist motivations. Journal of Travel and Tourism Marketing, 32(3), 180-198.

Number of Pages

180-198

Document Type

Paper

Language

English

Source Title

Journal of Travel and Tourism Marketing

Volume

32

Issue

3

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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