A Theoretical Framework of the Impact of Price Transparency on Pricing in the Lodging Industry
Abstract
Facilitated by electronic market places, price transparency has gained momentum in influencing hotel pricing and aroused heightened stakeholder interest recently in the lodging industry. However, there lacks a theoretical framework that explains the impact of price transparency on pricing and widely different opinions appear to introduce confusions to industry practitioners. Therefore, this study is designed to reveal a theoretical framework of the impact of price transparency on pricing for the lodging industry and offer relevant managerial implications.
Publication Date
6-1-2013
Original Citation
Nan Hua (2013). A Theoretical Framework of the Impact of Price Transparency on Pricing in the Lodging Industry. Journal of Hospitality Financial Management, (20)2.
Document Type
Paper
Language
English
Source Title
Journal of Hospitality Financial Management
Volume
20
Issue
2
Copyright Status
Unknown
Copyright Date
2013
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Hua, Nan, "A Theoretical Framework of the Impact of Price Transparency on Pricing in the Lodging Industry" (2013). Faculty Scholarship and Creative Works. 141.
https://stars.library.ucf.edu/ucfscholar/141