An Exploratory Study of Convention Destination Competitiveness from the Attendees’ Perspective: Importance-Performance Analysis and Repeated Measures of MANOVA
Keywords
convention, destination, destination competitveness, convention attendees, destination selection criteria, importance-performance analsis (IPA), repeated measures of MANOVA
Abstract
Destination competitiveness has become a prominent part of hospitality and tourism literature. Competitiveness, however, is not easily defined or uniformly calculated because a number of diverse factors must be considered. Although meeting planners’ site selection criteria has been studied in existing convention destination research, the attendees’ perspective has rarely been examined. Therefore, the purpose of this study was to investigate the indicators that affect a convention destination’s competitiveness in the eyes of convention attendees. Data were collected from three trade shows hosted by three different convention destinations, which resulted in 696 usable responses for data analyses. Importance-performance analysis (IPA) was implemented on seven attributes of convention destination competitiveness. In addition, the overall destination competitiveness indices were calculated to see the relative competitiveness among the destinations. Repeated measures of MANOVA were conducted to complement and to offer valid interpretation of the IPA results.
Publication Date
12-23-2013
Original Citation
Lee, J. Choi, Y. and Breiter, D. (2014). An exploratory study of convention destination competitiveness from attendees’ perspective: IPA and repeated measures of MANOVA. Journal of Hospitality & Tourism Research.
Document Type
Paper
Language
English
Source Title
Journal of Hospitality and Tourism Education
Copyright Status
Unknown
Copyright Date
2013
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Lee, Jumyong (Stephen); Choi, Youngsoo; and Breiter, Deborah, "An Exploratory Study of Convention Destination Competitiveness from the Attendees’ Perspective: Importance-Performance Analysis and Repeated Measures of MANOVA" (2013). Faculty Scholarship and Creative Works. 163.
https://stars.library.ucf.edu/ucfscholar/163
Accessibility Statement
This item was created or digitized prior to April 24, 2027, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.