An integration of cognitive appraisal theory and script theory in the luxury cruise sector: The bridging role of recollection and storytelling
Keywords
Cognitive appraisal theory, script theory, emotions, recollection, luxury cruise
Abstract
This study aims to integrate cognitive appraisal theory (CAT) and script theory with the bridging role of recollective memory and storytelling. CAT includes travelers’ subjective judgments and emotions, while script theory includes recollection, storytelling, and consequent behavior. The relationships between the constructs included in these two theories as they relate to the luxury cruise trip experience were assessed. Based on a literature review, 14 theoretical hypotheses were derived and a structural equation model was developed. The proposed hypotheses were tested using data collected from 300 luxury cruise passengers. The findings confirmed the successful integration of the two theoretical aspects. The study provides guidance to cruise industry practitioners in developing managerial and marketing strategies. The results enrich the theoretical body of CAT and script theory.
Publication Date
2017
Original Citation
Manthiou, A., Kang, J., & Hyun, S.H. (2017). An integration of cognitive appraisal theory and script theory in the luxury cruise sector: The bridging role of recollection and storytelling. Journal of Travel & Tourism Marketing, 34(8), 1071-1088.
Document Type
Paper
Language
English
Source Title
Journal of Travel & Tourism Marketing
Volume
34
Issue
8
Copyright Status
Unknown
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Manthiou, Aikaterini; Kang, Juhee; and Hyun, Sunghyup Sean, "An integration of cognitive appraisal theory and script theory in the luxury cruise sector: The bridging role of recollection and storytelling" (2017). Faculty Scholarship and Creative Works. 168.
https://stars.library.ucf.edu/ucfscholar/168