At-destination Visitor Information Search and Venue Decision Strategies

Keywords

visitor information search, tourism marketing, travel marketing, at-destination information search, service venue decision strategies

Abstract

Numerous studies have been conducted on consumers' information search prior to arrival at a destination. This study attempts to continue to fill a research gap focusing on travellers' information search behaviour for services not only before the trip but in transit to the destination and once at a destination. In particular, the research explores service-related decisions before and during a trip, the sources of information utilised, which include locals residing at a destination, and how demographic and trip purpose characteristics influence decision-making. Using the results of this study, practitioners and academics alike can design effective strategies for marketing to travellers.

Publication Date

5-14-2007

Original Citation

Depietro, R., Wang, Y. C., Rompf, P., and Severt, D. (2007). At-destination Visitor Information Search and Venue Decision Strategies. International Journal of Tourism Research, 9, 175-188.

Number of Pages

175-188

Document Type

Paper

Language

English

Source Title

International Journal of Tourism Research

Volume

9

Issue

3

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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