Beyond Psychographics: Values as Determinants of Tourist Behavior
Keywords
values, psychographics, travel behavior, tourist behavior
Abstract
To analyze the relationship between subjects' values (both general and ‘object-specific’) and their travel behavior, 60 undergraduate students were administered a set of 6 general value scales and an ‘object-specific’ vacation value scale that was intentionally developed for this purpose. The subjects' last year's travel behavior was measured on an 8-variable ordinal scale. The results indicate that the combined general values and object-specific values successfully predicted anywhere between 41 and 81% of travel behavior.
Publication Date
1-1-1987
Original Citation
Abraham Pizam and Roger Calantone “Beyond Psychographics: Values as Determinants of Tourist Behavior” International Journal of Hospitality Management, Vol. 6 No.3 (1987) pp 177 181.
Number of Pages
177-181
Document Type
Paper
Language
English
Source Title
International Journal of Hospitality Management
Volume
6
Issue
3
Copyright Status
Unknown
Copyright Date
1987
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Pizam, Abraham and Calantone, Roger, "Beyond Psychographics: Values as Determinants of Tourist Behavior" (1987). Faculty Scholarship and Creative Works. 194.
https://stars.library.ucf.edu/ucfscholar/194
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