Beyond Psychographics: Values as Determinants of Tourist Behavior

Keywords

values, psychographics, travel behavior, tourist behavior

Abstract

To analyze the relationship between subjects' values (both general and ‘object-specific’) and their travel behavior, 60 undergraduate students were administered a set of 6 general value scales and an ‘object-specific’ vacation value scale that was intentionally developed for this purpose. The subjects' last year's travel behavior was measured on an 8-variable ordinal scale. The results indicate that the combined general values and object-specific values successfully predicted anywhere between 41 and 81% of travel behavior.

Publication Date

1-1-1987

Original Citation

Abraham Pizam and Roger Calantone “Beyond Psychographics: Values as Determinants of Tourist Behavior” International Journal of Hospitality Management, Vol. 6 No.3 (1987) pp 177 181.

Number of Pages

177-181

Document Type

Paper

Language

English

Source Title

International Journal of Hospitality Management

Volume

6

Issue

3

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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