Communication and hands-on problem resolution: A case study in event management

Keywords

communication, event, DMC, social exchange theory, supplier, risk

Abstract

The meeting, incentive, convention and exhibition industry (MICE) is made up of planners who work for corporations, associations, and other types of organizations, and suppliers who provide a variety of services to them. The service provider’s ability to deliver quality service to planners is essential for successful event production. The role of a destination management company (DMC), one type of provider, is explored in this case study using the theoretical underpinning of social exchange theory. The company and brief description of the parties involved in the event are presented, followed by a detailed description of the event and discussion questions.

Publication Date

6-4-2017

Original Citation

Holm, M. and Breiter, D. (in press). Communication and hands-on problem resolution: A case study in event management. Journal of Hospitality and Tourism Cases(5), 4.

Document Type

Article

Language

English

Source Title

Journal of Hospitality and Tourism Cases

Volume

5

Issue

4

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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