Communication and hands-on problem resolution: A case study in event management
Keywords
communication, event, DMC, social exchange theory, supplier, risk
Abstract
The meeting, incentive, convention and exhibition industry (MICE) is made up of planners who work for corporations, associations, and other types of organizations, and suppliers who provide a variety of services to them. The service provider’s ability to deliver quality service to planners is essential for successful event production. The role of a destination management company (DMC), one type of provider, is explored in this case study using the theoretical underpinning of social exchange theory. The company and brief description of the parties involved in the event are presented, followed by a detailed description of the event and discussion questions.
Publication Date
6-4-2017
Original Citation
Holm, M. and Breiter, D. (in press). Communication and hands-on problem resolution: A case study in event management. Journal of Hospitality and Tourism Cases(5), 4.
Document Type
Article
Language
English
Source Title
Journal of Hospitality and Tourism Cases
Volume
5
Issue
4
Copyright Status
Unknown
Copyright Date
2017-06-04
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Holm, Michelle R. and Breiter, Deborah, "Communication and hands-on problem resolution: A case study in event management" (2017). Faculty Scholarship and Creative Works. 217.
https://stars.library.ucf.edu/ucfscholar/217