Cross-Cultural Tourist Behavior: Perceptions of Korean Tour-Guides

Keywords

tourist behavior, cross-culture, tour-guides' perceptions, nationality tourist

Abstract

Are all group tourists perceived to behave alike regardless of nationality, or does nationality make a difference? To answer this question, 86 Korean tour-guides were administered a questionnaire soliciting their opinions on 20 behavioral characteristics of Japanese, American and Korean tourists on guided tours. The results indicated that in 18 out of the 20 behavioral characteristics there was a significant perceived difference between the three nationalities. In general, Korean tour-guides perceived the Americans to be the most distinct among the three. The Japanese were perceived to be the most similar to others. A pair-comparison found the Koreans and Japanese to be perceived as the most similar to each other, followed by Japanese-Americans. The least similar were perceived to be the Korean-Americans pair.

Publication Date

1-1-1996

Original Citation

Abraham Pizam and Gang-Hoan Jeong, “Cross-Cultural Tourist Behavior: Perceptions of Korean Tour-Guides” International Journal of Tourism Management., Vol. 17, No. 4 (1996), pp. 277-286.

Number of Pages

277-286

Document Type

Paper

Language

English

Source Title

International Journal of Tourism Management

Volume

17

Issue

4

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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