Differences Between Male and Female Sport Event Tourists: A Qualitative Study
Keywords
gender differences, gender equality, self-actualization, social support, volunteering, ZMET
Abstract
This qualitative study, using the Zaltaman Metaphor Elicitation Technique (ZMET), investigated differences between male and female sport event tourists. Study participants cited different attributes, consequences, and values with respect to the five themes that emerged from this study: loyalty, socialization, self-actualization, volunteering, and equality through sport. The use of a grounded qualitative research approach made it possible to discover that the act of sport spectating could give sport event tourists the opportunity to reach other goals (e.g., social responsibility, self-actualization and healthy lifestyle). This study made several unique contributions to event tourism research. The most important finding, however, had to do with self-actualization. Socialization, travel, volunteering, and promoting gender equality and other social responsibilities through sport enable people to reach their potential and achieve a healthy lifestyle. These singular findings have implications to sports event management and marketing strategies.
Publication Date
10-28-2009
Original Citation
Chen. P. (2010). Differences between male and female sport event tourists: A qualitative study. International Journal of Hospitality Management. 29(2), 277-290.
Number of Pages
277-290
Document Type
Paper
Language
English
Source Title
International Journal of Hospitality Management
Volume
29
Issue
2
Copyright Status
Unknown
Copyright Date
2010
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Chen, Po-Ju, "Differences Between Male and Female Sport Event Tourists: A Qualitative Study" (2009). Faculty Scholarship and Creative Works. 271.
https://stars.library.ucf.edu/ucfscholar/271
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