Differentiation and Segmentation: Two Marketing Techniques for Small Hotels
Publication Date
1-1-1984
Original Citation
Abraham Pizam, “Differentiation and Segmentation: Two Marketing Techniques for Small Hotels”, Lu Guan,Vol. 4, No. 4 (1984) pp. 26 30.
Number of Pages
26-30
Document Type
Paper
Language
English
Source Title
Lu-Guan
Volume
4
Issue
4
Copyright Status
Unknown
Copyright Date
1984
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Pizam, Abraham, "Differentiation and Segmentation: Two Marketing Techniques for Small Hotels" (1984). Faculty Scholarship and Creative Works. 272.
https://stars.library.ucf.edu/ucfscholar/272
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