Does Nationality Affect Tourist Behavior?

Abstract

Are all tourists perceived to be alike regardless of nationality, or does nationality make a difference? To answer this question, a group of British tour-guides were administered a questionnaire soliciting their opinions on behavioral characteristics of Japanese, French, Italian, and American tourists on guided tours. The results indicated that in 18 out of 20 behavioral characteristics there was a significant perceived difference between the four nationalities. Tour guides perceived the Japanese to be the most unique among the four, and the Italians as the most similar to others. A pair-comparison found the Italians and French to be perceived as the most similar to each other. The least similar were perceived to be the French—American pair.

Publication Date

1-1-1995

Original Citation

Abraham Pizam and Silvia Sussman, “Does Nationality Affect Tourist Behavior?” Annals of Tourism Research, Vol. 22, No. 4 (1995), pp. 901-917.

Number of Pages

901-917

Document Type

Paper

Language

English

Source Title

Annals of Tourism Research

Volume

22

Issue

4

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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