Eating-Out Motivations and Variety-Seeking Behavior: An Exploratory Approach on Loyalty Behavior
Keywords
hedonic and utilitarian value, well-being, deal proneness, variety-seeking, atmospheric, loyalty
Abstract
The purpose of this study is to explore the effects of several consumer motivations (i.e., hedonic and utilitarian value, atmospheric, subjective well-being, and deal proneness) on loyalty behavior in the wide-ranging, eating-out context. Within the research framework, moderating roles of variety-seeking behavior are further analyzed. Results show that major eating-out motivations had different effects on customers' loyalty behavior, especially between high and low variety-seeking groups. The results of this study entail the importance of experiential, quality of life, and affective aspects of consumptions. The concepts of variety-seeking behavior illustrate a need for further investigations from both managers and researchers because of their seemingly important role in consumers' eating-out motivations.
Publication Date
5-21-2012
Original Citation
Kwun, D. J., Hwang, J. H., & Kim, T. (2013). Eating-out motivations and variety-seeking behavior: An exploratory approach on customer loyalty. Journal of Hospitality Marketing & Management, 22(3), 289-312.
Number of Pages
298-312
Document Type
Paper
Language
English
Source Title
Journal of Hospitality Marketing and Management
Volume
22
Issue
3
Copyright Status
Unknown
Copyright Date
2013
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Kwun, David J.; Hwang, Joyce Hyunjoo; and Kim, Tae-Hee, "Eating-Out Motivations and Variety-Seeking Behavior: An Exploratory Approach on Loyalty Behavior" (2012). Faculty Scholarship and Creative Works. 284.
https://stars.library.ucf.edu/ucfscholar/284
Accessibility Statement
This item was created or digitized prior to April 24, 2027, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.