E-commerce performance in hospitality and tourism

Keywords

Tourism, Electronic commerce, Performance measurement, Hospitality industry, Hospitality, E-commerce performance

Abstract

Purpose: This study aims to examine the extant E-commerce performance literature to derive a coherent framework to further the understanding, identify research gaps and suggest potential future study directions. Design/methodology/approach: Based on theoretical sampling (Corbin and Strauss, 2008), this study followed Greenhalgh et al. (2009) for the paper sample collection and used exploratory methods before the snowballing technique to identify key sources to uncover the E-commerce performance themes and prior findings systematically. Findings: By reviewing and synthesizing 155 recent articles, this study proposed an integrated framework of E-commerce performance to organize the complex literature parsimoniously. This study found that E-commerce performance exhibits three key dimensions and is influenced by market E-commerce environment, organization E-commerce environment and the dynamic and interactive relationships in between. Practical implications: The proposed framework offers industry practitioners opportunities to understand determinants and be updated with current practices of E-commerce performance. The findings of this study further point practitioners to directions that can lead to better E-commerce performance. Originality/value: This study produced a cohesive framework of E-commerce performance based on an extensive review of the literature in both the mainstream and hospitality and tourism fields, addressing the issue of the currently fragmented understanding on E-commerce performance in hospitality and tourism.

Publication Date

2-12-2016

Original Citation

Hua, N. (2016). E-commerce performance: Research synthesis and new directions in hospitality and tourism. International Journal of Contemporary Hospitality Management, 28(9), 2052-2079.

Number of Pages

2052-2079

Document Type

Article

Language

English

Source Title

International Journal of Contemporary Hospitality Management

Volume

28

Issue

9

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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