Keywords
ecotourists, Galapagos islands, behavioral intentions, customer satisfaction, word of mouth
Abstract
The objective of this study is to investigate the impact of price, value, satisfaction, quality, and performance on the ecotourists' loyalty towards the destination. By using an attitudinal approach, loyalty is conceptualised by analysing the post-purchase decision-making of the ecotourists (intent to return or recommend). The analysis is based on 454 on-site surveys collected from ecotourists visiting the Galapagos Islands in Ecuador. The results from path analysis indicate that ecotourists are not likely to return but are willing to recommend the destination. The findings suggest that the Galapagos Islands might be perceived as an iconic destination and considered a ‘once in a lifetime experience’. The ecotourists' loyalty to the Galapagos is only reflected by their willingness to recommend. The article concludes with recommendations for tourism and government organisations regarding the management of word of mouth communications and first-time visitors in an attempt to improve sustainability.
Publication Date
5-17-2010
Original Citation
Rivera, M. & Croes, R. (2010). Ecotourists’ loyalty: Will they tell about the destination or will they return? Journal of Ecotourism. 9(2), 85-103.
Number of Pages
85-103
Document Type
Paper
Language
English
Source Title
Journal of Ecotourism
Volume
9
Issue
2
Copyright Status
Unknown
Copyright Date
2010
Publication Version
Post-print
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Rivera, Manuel Antonio and Croes, Robertico R., "Ecotourists' Loyalty: Will They Tell About the Destination or Will They Return?" (2010). Faculty Scholarship and Creative Works. 286.
https://stars.library.ucf.edu/ucfscholar/286