Evaluating the Effectiveness of Travel Trade Shows and Other Tourism Sales Promotion Techniques
Abstract
This article analyzes the uses of sales-promotion programs in the tourism industry and proposes a number of quantitative and qualitative methods for evaluating their effectiveness.
Publication Date
1-1-1990
Original Citation
Abraham Pizam “Evaluating the Effectiveness of Travel Trade Shows and Other Tourism Sales Promotion Techniques” Journal of Travel Research, Vol. 29 No. 1 (1990), pp. 3 8.
Number of Pages
3 - 8
Document Type
Paper
Language
English
Source Title
Journal of Travel Research
Volume
29
Issue
1
Copyright Status
Unknown
Copyright Date
1990
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Pizam, Abraham, "Evaluating the Effectiveness of Travel Trade Shows and Other Tourism Sales Promotion Techniques" (1990). Faculty Scholarship and Creative Works. 308.
https://stars.library.ucf.edu/ucfscholar/308
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