Examining the Impact of Negative Attributes On Consumer Preference and Willingness to Pay in the Vacation Ownership Industry: A Conjoint Analysis
Abstract
This study employs a conjoint analysis approach to examine consumer preference and willingness to pay for the vacation ownership (timeshare) product. The study focuses on attributes that have been classified as negative attributes during the sales process to determine if the anticipated effect of reductions in preference and willingness to pay are supported. With a sample size of 3,200 respondents familiar with the timeshare product, the findings challenge contemporary literature that suggests purchase incentives negatively impact consumer preference and willingness to pay.
Publication Date
4-16-2013
Original Citation
Gregory, A. (2013) Examining the impact of negative attributes on consumer preference and willingness to pay in the vacation ownership industry: A conjoint analysis, Journal of Tourism Research & Hospitality, 2(3), 8-13.
Number of Pages
8-13
Document Type
Paper
Language
English
Source Title
Tourism Research and Hospitality
Volume
2
Issue
3
Copyright Status
Unknown
Copyright Date
2013
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Gregory, Amy, "Examining the Impact of Negative Attributes On Consumer Preference and Willingness to Pay in the Vacation Ownership Industry: A Conjoint Analysis" (2013). Faculty Scholarship and Creative Works. 316.
https://stars.library.ucf.edu/ucfscholar/316