Public Health, Wellbeing and Tourism: Opportunities for the Branding of Tourism Destinations

Abstract

As competition intensifies for destinations around the world, irrespective of their geographic location and type (i.e. urban, rural, coastal), pressure to find new forms of differentiation to enable them to stand out in the crowded marketplace continues apace (Fyall, 2011). As Morgan, Pritchard and Pride (2011, p.7) comment, it is becoming harder to distinguish what is significant, authentic, and worthy of our attention in our information-heavy but knowledge-light world′. They go on to add that 'so many places position themselves as a "great place to work, live and play" and so many tourist destinations promise a multitude of experiences and products, that it becomes ever more important but harder to achieve stand-out&prime.

Publication Date

1-1-2013

Original Citation

Fyall, A., Hartwell, H. and Hemingway, A. (2013). Public Health, Wellbeing and Tourism: Opportunities for the Branding of Tourism Destinations. Tourism Tribune 28 (2), 16-19 (in Chinese). DOI: 10.3969/j.issn.1002-5006.2013.02.001 http://www.lyxk.com.cn/CN/Y2013/V28/I2/16

Number of Pages

16-19

Document Type

Paper

Language

Chinese

Source Title

Tourism Tribune

Volume

28

Issue

2

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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