Examining the Motivation, Perceived Performance, and Behavioral Intentions of Convention Attendees: The Case of SOHO Expo
Keywords
Motivation, Performance; Satisfaction, Behavioral intention, Convention
Abstract
This study assessed convention attendee motivations, performance evaluation, satisfaction, and behavioral intentions in a regional conference setting. Data was collected from conference attendees in the southeast United States. The findings revealed a five-dimension conference motivation: (1) activities and opportunities, (2) networking, (3) convenience of conference, (4) education benefits and (5) products and deals. Furthermore, the relationships between attendee's evaluation of conference performance, satisfaction judgment, and behavioral intention were examined. The relationships between educational activities, overall satisfaction, word-of-mouth, and intent to return were found to be significant. Recommendations to the meeting planners for conferences are provided based on the results.
Publication Date
5-24-2006
Original Citation
Severt, D., Wang, Y. C., Chen, P., and Breiter, D. (2007). Examining the Motivation, Perceived Performance, and Behavioral Intentions of Convention Attendees: The Case of SOHO Expo. Tourism Management (SSCI journal), 28(2), 399-408
Number of Pages
399-408
Document Type
Paper
Language
English
Source Title
Tourism Management
Volume
28
Issue
2
Copyright Status
Unknown
Copyright Date
2007
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Severt, Denver; Wang, Youcheng; Chen, Po-Ju; and Breiter, Deborah, "Examining the Motivation, Perceived Performance, and Behavioral Intentions of Convention Attendees: The Case of SOHO Expo" (2006). Faculty Scholarship and Creative Works. 318.
https://stars.library.ucf.edu/ucfscholar/318