Franchise partner selection decision making
Abstract
This paper aims to investigate international franchise partner selection from the perspective of different decision making models and analyse the influence of organisational factors on the franchise selection decision making. Empirical data were collected from a leading international hotel group through multiple data collection methods. The research findings indicate that the participant organisation mainly exploits a processual approach to decision making. Power over the decision making shifts to different levels where the necessary information can best be accumulated and interpreted in different stages of the process. Different organisational parameters interact and exert influence upon each other while a franchise organisation decides to choose the most appropriate franchise partner.
Publication Date
2-12-2010
Original Citation
Altinay, L. & Okumus, F. (2010). Franchising Decision Making. Service Industries Journal. 30(8), 929-946.
Number of Pages
929-946
Document Type
Paper
Language
English
Source Title
Service Industries Journal
Volume
30
Issue
6
Copyright Status
Unknown
Copyright Date
2010
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Altinay, Levent and Okumus, Fevzi, "Franchise partner selection decision making" (2010). Faculty Scholarship and Creative Works. 341.
https://stars.library.ucf.edu/ucfscholar/341
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