Strategic Implications of Government Policies on the Future Group and Brand Development of State-owned Hotels in China

Keywords

State-owned hotels, China, government policy, ownership, branding, group development

Abstract

The world has witnessed substantial growth of China’s hotel industry for over three decades. Since the birth of China’s modern hotel industry in the late 1970s, state-owned hotels have dominated the industry throughout the country in terms of the total number of rooms. As state-owned assets, the evolution of this special lodging sector has been significantly affected by Chinese government policies. This study first provides a comprehensive review of how government policies have affected China’s state-owned hotels in the past and then discusses the most recent hotel-related government policies and their impact on a number of critical strategic issues, including ownership shifting, growth of domestic groups and brand development. The future development trends of China’s state-owned hotels are also provided.

Publication Date

3-10-2014

Original Citation

Qu Xiao, Hanqin Qiu Zhang, Ray Pine, Nan Hua (2014). Strategic Implications of Government Policies on the Future Group and Brand Development of State-owned Hotels in China. Journal of China Tourism Research, 10(1), 4-20.

Number of Pages

pages 4-20

Document Type

Paper

Language

English

Source Title

Journal of China Tourism Research

Volume

10

Issue

1

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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