Thailand’s Destination Image through the Eyes of Its Citizens

Keywords

destination, image, Thailand, residents, domestic, international

Abstract

This study investigates images of Thailand from the perspectives of Thai residents. The study was conducted at domestic and international tourist destinations in Southern Thailand, and 352 respondents participated in the study. The majority of respondents were females, 18–34 years old, and single. Residents from both destinations ranked natural beauty as Thailand's most important image. A significant difference was found in residents' perceptions of images of Thailand. These included activities and topics such as hiking and sightseeing, variety of food, spas and massages, night life, entertainment, night clubs and bars, relaxing and calm setting, a good place for a family to visit, and signs in other languages.

Publication Date

8-3-2010

Original Citation

McDowall, S. & Choi, Y. (2010). Thailand’s Destination Image through the Eyes of Its Citizens. International Journal of Hospitality and Tourism Administration. 11(3), 255-274.

Number of Pages

255-274

Document Type

Paper

Language

English

Source Title

International Journal of Hospitality and Tourism Administration

Volume

11

Issue

3

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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