The Effect of National Culture on Consumers’ Evaluation of Travel Services
Keywords
Consumer evaluation, Cross-cultural differences, Masculinity, Power-distance, Service quality
Abstract
The influence of national culture on consumer evaluations of travel services was the focus of this study. Drawing from a representative sample of 1735 overseas visitors to the southeast US, the results provide an indication that national culture affects the evaluation of travel services and customers' willingness to repeat purchase and recommend a service to others. The implication for researchers is that national culture is a multidimensional construct and is one of many forces influencing consumer expectations. It is a measurable construct that conditions how consumers of different national cultures interact with others and the level of service quality expected.
Publication Date
1-1-2002
Original Citation
John Crotts and Abraham Pizam “The Effect of National Culture on Consumers’ Evaluation of Travel Services. Tourism Culture and Communication, Vol. 4 No 1, (2002), pp. 17-28.
Number of Pages
17-28
Document Type
Paper
Language
English
Source Title
Tourism Culture and Communication
Volume
4
Issue
1
Copyright Status
Unknown
Copyright Date
2002
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Crotts, John and Pizam, Abraham, "The Effect of National Culture on Consumers’ Evaluation of Travel Services" (2002). Faculty Scholarship and Creative Works. 487.
https://stars.library.ucf.edu/ucfscholar/487