The Influence of a Film on Destination Image and the Desire to Travel: A Cross Cultural Perspective
DOI Link
Keywords
film tourism, destination image, South America, tourism marketing
Abstract
The objective of this study was to measure the immediate impacts of a film on the perceptions of viewers from different countries. The film chosen for this experiment was the Motorcycle Diaries in which South America was featured prominently in the film. Using established scales from the tourism and marketing literature, viewers from the USA, Canada and Spain were surveyed before and after seeing the film, and results showed that the film did change the viewers' perceptions of South America. After watching the film, a large percentage of the respondents expressed a desire to visit the countries seen in the film, with Canadians showing a significantly higher desire to visit South America than the US and Spanish participants. Those who were motivated to travel by the film were especially influenced by the scenery, landscape and the cultural attractions of the destination as depicted in the movie.
Publication Date
9-22-2010
Original Citation
Hudson, S., Wang, Y.C., and Gil, S.M. (2011). The Influence of a Film on Destination Image and the Desire to Travel: A Cross Cultural Perspective. International Journal of Tourism Research, 13, 177-190.
Number of Pages
177-190
Document Type
Paper
Language
English
Source Title
International Journal of Tourism Research
Volume
13
Issue
2
Copyright Status
Unknown
Copyright Date
2011
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Hudson, Simon; Wang, Youcheng; and Gil, Sergio Moreno, "The Influence of a Film on Destination Image and the Desire to Travel: A Cross Cultural Perspective" (2010). Faculty Scholarship and Creative Works. 507.
https://stars.library.ucf.edu/ucfscholar/507
Accessibility Statement
This item was created or digitized prior to April 24, 2027, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.