The Relationship between Cultural Characteristics and Preference for Active vs. Passive Tourist Activities
Keywords
Cross-cultural tourist behavior, Hofstede, masculinity/femininity, uncertainty avoidance, individualism/collectivism, active tourist activities, passive tourist activities
Abstract
A study conducted among 1429 university students in eleven countries discovered that Hofstede's cultural dimensions of uncertainty avoidance (UA), masculinity/femininity (MF) and individualism/collectivism (IC) had an effect on the subjects' choice of active vs. passive tourist activities. First, it was found that subjects from low UA cultures preferred more dynamic and active tourist activities than those coming from high UA cultures. Second, subjects from masculine cultures preferred more dynamic and active tourist activities than those coming from feminine cultures. Third, subjects from individualist cultures preferred more dynamic and active tourist activities than those coming from collectivist cultures.
Publication Date
1-1-2005
Original Citation
Abraham Pizam and Aliza Fleischer “The Relationship between Cultural Characteristics and Preference for Active vs. Passive Tourist activities. Journal of Hospitality and Leisure Marketing Vol. 12, No. 4 (2005) pp. 5-25.
Number of Pages
5 - 25
Document Type
Paper
Language
English
Source Title
Journal of Hospitality and Leisure Marketing
Volume
12
Issue
4
Copyright Status
Unknown
Copyright Date
2005
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Pizam, Abraham and Fleischer, Aliza, "The Relationship between Cultural Characteristics and Preference for Active vs. Passive Tourist Activities" (2005). Faculty Scholarship and Creative Works. 524.
https://stars.library.ucf.edu/ucfscholar/524
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