The Role of Online Social Network Travel Websites in Creating Social Interaction for Gen Y Travelers
DOI Link
Keywords
online social networks, innovativeness, perceived risk, perceived utility, generation y, social interaction, trust, loyalty
Abstract
This paper aims to evaluate Generation Y users' social interaction with online social networks (OSNs) by testing a theoretical model, which consists of antecedents and consequences of social interactions in an OSN travel context. An online self-administered questionnaire was sent to a systematic random sample of 12,000 college students at six US universities, and 513 respondents in total participated in the study. Study results suggest that innovativeness, perceived utility, and information sharing are effective for developing online social interaction. The paper discusses theoretical and practical implications of study results and provides suggestions for future research.
Publication Date
5-22-2012
Original Citation
Nusair, K., Bilgihan, A. & Okumus, F. (2013). The Role of Online Social Network Travel Websites in Creating Social Interaction for Gen Y Travellers. International Journal of Tourism Research (SSCI journal), 15(5), 458-472.
Number of Pages
458-472
Document Type
Paper
Language
English
Source Title
International Journal of Tourism Research
Volume
15
Issue
5
Copyright Status
Unknown
Copyright Date
2013
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Nusair, Khaldoon; Bilgihan, Anil; and Okumus, Fevzi, "The Role of Online Social Network Travel Websites in Creating Social Interaction for Gen Y Travelers" (2012). Faculty Scholarship and Creative Works. 535.
https://stars.library.ucf.edu/ucfscholar/535