The Symbolic Role of Postcards in Representing a Destination Image: The Case of Alanya, Turkey
Keywords
destination image, postcards, authenticity, fantasy, Turkey
Abstract
The study adopted a qualitative approach to investigate the role of postcards in representing a destination image as evidence for their travel. A total of 15 postcard racks in Alanya, Turkey were sampled in a variety of sales outlets, using an observation and content photography techniques. The postcards were sorted into four groups according to their levels of authenticity and contextual representation of the tourist's experience at the destination. The analysis yielded a conceptual framework of four types of postcards: realistic, refurbished reality, misleading, and fantasy. The study concluded that only a small proportion of the postcards represented authentic and true images of Alanya, while the majority of the postcards provided ambiguous, unclear, and confusing images of the destination. Recommendations for developing more realistic images to be featured on postcards are discussed.
Publication Date
4-29-2011
Original Citation
Milman, A.The Symbolic Role of Postcards in Representing a Destination Image: The Case of Alanya, Turkey (2011). International Journal of Hospitality and Tourism Administration. 12(2): 144-173.
Number of Pages
144-173
Document Type
Paper
Language
English
Source Title
International Journal of Hospitality and Tourism Administration
Volume
12
Issue
2
Copyright Status
Unknown
Copyright Date
2011
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Milman, Ady, "The Symbolic Role of Postcards in Representing a Destination Image: The Case of Alanya, Turkey" (2011). Faculty Scholarship and Creative Works. 539.
https://stars.library.ucf.edu/ucfscholar/539
Accessibility Statement
This item was created or digitized prior to April 24, 2027, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.